How to Make a QR Code for Google Reviews (Free, Step-by-Step)

Most customers who had a good experience are happy to leave a review. They just do not want to search for your business, find the right button and figure out where to type. A QR code for Google reviews removes those steps: one scan opens the review form for your business. This guide shows you how to get the right link, turn it into a QR code, where to put it, and which Google rules to follow so your reviews stay safe.

How a Google review QR code works

The QR code simply stores a link to the review form of your Google Business Profile. When a customer scans it, their phone opens that link, and if they are signed into a Google Account they can choose a star rating and write a review right away. Google notes that customers need a Google Account to post a review.

That means the most important part is not the code. It is getting the correct review link.

Step 1: Get your Google review link

You need to be an owner or manager of the business's Google Business Profile. According to Google's Business Profile Help, the steps on a computer are:

Sign in with the Google Account that manages your profile and open your Business Profile (searching for your business name on Google usually shows it).
Select Read reviews, then Get more reviews. On some layouts the button is called Ask for reviews.
Select Copy to copy the review link.

Google says review QR codes can currently be created only in a computer browser, not on mobile, so use a laptop or desktop for this step.

If someone else, such as an agency or the business owner, manages the profile, ask them to send you the link or to add you as a manager. Do not build a link by hand from a Maps URL; the official review link is the most reliable choice.

Google's own QR code vs making your own

The same Google screen also offers a ready-made QR code that you can save by right-clicking it. That is perfectly fine to use. Making your own code from the same link is useful when you want to:

Control the size and resolution for a large sign or a tiny receipt
Match your brand colors or add your logo
Design it into your own flyer, card or counter sign

Either way, the code opens the same review form.

Make a free QR code for a link, WiFi or contact card — generated in your browser.

Open the free QR code generator →

Step 2: Make the QR code

Open the QR Studio generator and choose URL mode.
Paste your review link exactly as copied, with no extra spaces.
Keep dark modules on a light background. Brand colors are fine as long as the contrast stays strong.
If you add a logo, keep it small. QR Studio switches to high error correction when a logo is used, but always test.
Scan the preview with your phone. It should open your business's review form.
Click Download PNG and pick a size large enough for print.

The code is generated in your browser, and no account is needed. QR Studio codes are static, which suits a review link well: the link belongs to your profile and does not need to change. For more on clean, reliable links, see how to make a QR code for a link.

Step 3: Put the code where customers already are

The best moment to ask is right after a good experience, while the customer still has the details in mind. Google itself suggests receipts, thank-you emails, the end of a chat and a printed QR code in your store. Practical places include:

Checkout counter or reception desk sign
Receipts, invoices and order confirmations
Table tents in restaurants and cafés
Packaging inserts for products you ship or hand over
A leave-behind card after a service visit, for plumbers, cleaners, contractors and other businesses that work at the customer's home
Thank-you emails or text messages (use the link itself there; a QR code is for paper and screens people look at with another device)

Step 4: Size it for the distance

A widely used rule of thumb is to make a QR code about one tenth as wide as the scanning distance.

Placement	Typical scanning distance	Suggested code width
Receipt, card or packaging insert	Hand-held	About 1.2–1.6 in (3–4 cm)
Table tent	Arm's length	About 1.2–2 in (3–5 cm)
Counter sign	2–3 feet	About 2.4–3.6 in
Window or wall poster	About 5 feet	About 6 in

The math: 5 feet is 60 inches, and 60 ÷ 10 = 6 inches. These are starting points. Our QR code size guide and the article on QR code size for print go into more detail. Always leave a blank margin (the quiet zone) around the code.

Step 5: Write a fair, clear caption

A short line tells people what the code does and makes them more likely to scan:

"Tell us how we did: scan to review us on Google"
"Enjoyed your visit? Scan to leave a Google review"
"Your feedback helps us improve. Scan to review"

Notice what these captions do not do: they do not ask for five stars or a particular kind of review. That matters because of Google's rules.

Follow Google's review rules

Google's Business Profile policies are strict about reviews. According to Google's prohibited and restricted content policy, businesses should not:

Offer incentives such as discounts, free goods or services, or payment in exchange for a review, or for changing or removing a negative review
Selectively ask only happy customers or discourage negative reviews (for example, a "rate us first" screen that sends only satisfied customers to Google, often called review gating)
Pressure customers to review on the spot while they are on the premises, or ask them to include specific content
Ask staff to collect a set number of reviews, or to collect reviews that mention a specific employee

Google says it can remove reviews that break these rules and may restrict a profile, for example by temporarily blocking new reviews. The safe approach is simple: ask every customer the same way and let them say what they genuinely think.

Step 6: Test before you print a batch

Print one proof at the real size on the real material.
Scan it with at least one iPhone and one Android phone.
Try it on cellular data, in your actual lighting, and at a slight angle.
Check the review form opens for the right business, especially if you manage several locations. Each location has its own link.
Check for glare on glossy or laminated surfaces; matte finishes usually scan more easily.

If a code will not scan, our guide to QR code not scanning covers the usual fixes.

Frequently asked questions

How do I get a QR code for Google reviews for free?

Copy your review link from your Google Business Profile (Read reviews, then Get more reviews), paste it into the free QR Studio generator in URL mode, test it and download the PNG. Google also provides its own downloadable QR code on the same screen.

Do customers need a Google account to leave a review?

Yes. Google says customers must be signed into a Google Account to post a review. They can create one with a non-Gmail email address.

Can I offer a discount for a Google review?

No. Google's policies prohibit offering incentives such as discounts, free goods or payment in exchange for reviews.

Will my Google review QR code stop working?

A static code keeps working as long as the link it contains still works. The review link is tied to your Business Profile, so it is a good fit for printing. If you ever change profiles or locations, make a new code.